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    October 18

    Anatomy of a Fraud: How Jewelry Artists can Avoid Credit Card or Check Fraud

    A bad economy is a double whammy for the jewelry artists.  Not only are there fewer buyers, fraud and stealing also tends to rise in a bad economy.  In this article, I wanted to emphasize the things a jewelry artist should watch out for based on several incidents I have encountered.  Let me take a recent personal experience as an example.  

    As a designer and creator of gemstone, artisan jewelry, I have been doing art shows for several years.  This July, I was at the Fillmore Art and Jazz show in San Francisco.  Around noon, when the booth was especially crowded, a well dressed couple walked in and started buying a lot of jewelry in a hurry.  The lady, Brenda Elmore, was making her selections quickly.  She picked up five items , worth over $500, within a matter of 15 minutes.  Then she started pushing me to ring her up even though I was with a different customer.  She made out a check for the full amount and quickly showed me that the address on her license was the same as the one on the check. 

    Somehow, the fidgety nature left me with an uneasy feeling.  As soon as they left, I called my husband to confirm whether he could find anyone by the name of Brenda Elmore in Belmont (as per the address on her check.)  Not only did we NOT find anyone by that name, when we called the lady’s bank we discovered that her account had insufficient funds. 

    As a next step, I tried pursuing the case with San Francisco DA who referred me to Belmont Police who in turn referred me to San Jose DA, who has shown no action on the case even after 6 months. While frustration of pursuing the criminal could make for another big article, let me focus here on warning other fellow artists on how to spot a fraudster,

    1.       If someone is buying your items (especially high priced ones) in undue hurry, be wary of the motives.  The artist in you could be flattered but the business person in you should be a bit cautious.  I observed similar hurried behavior in an earlier incident involving fraud.

    2.       Always look at the check carefully to see if it is backdated.  The bank later told me that fraudsters do that to claim that the funds might have dried up after they give a check.  Even better, invest in a credit processing and check reading machine.

    3.       Do not multi-task the transaction processing.  It takes your attention from checking the details. In this case, I could have noticed the check back dating if I were not rushed by the fraudster.

    Remember that the fraudsters are experts in what they do and do not have as much to lose as you do.  So, your biggest allies are time (in checking their identity) and tools to verify their credit.  Invest in them.

    July 05

    Video: Create Celebrity Earrings in 5 minutes

    Bellure / Designs
    Stand-Out  Artisan  Gem  Jewelry

     
    Thanks a ton for the great response to the first edition of the quarterly newsletter.  Here is the second version. 
     
    This time I am launching a video series on making STAND-OUT jewelry.  Below you will find text instructions and link to video instructions.

     - Richa Kapoor

     
    Create Celebrity Chain Earrings in under 5 minutes
     
     earhook_0001

    Materials

     
    All materials available in a kit: Contact sales@belluredesigns.com
     
    A Lapis or other gem briollette of your choice
    Gold Filled chain (1 inch)
    Gold Filled Ear Hook
    Wire
     
    Step 1: Wire wrapping the Gem Briollette
     
    Step 2: Adding Gold-filled chain to the Briollete
     
    Step 3: Attaching earhook to the gold-filled chain
     
    Tools

    Wire cutters, Chain-nose pliers. Round-nose pliers

     

     

     

    fillmore_jazz_flogo
    Come See us at the Fillmore Jazz Festival, San Francisco
     
    Where:
    Space #1730
    Fillmore b/w Sutter and Post
     
     
    When:
    4th July Weekend
    July 5th and 6th
    10am - 6pm
      
     

     

    Resources  

    All materials and findings or complete kits available at Bellure Designs,   (408) 203-3135 ,
     
    or at
     

    April 29

    Create Egyptian Royal Necklace

    Bellure / Designs
    Stand-Out  Artisan  Gem  Jewelry

     
    Welcome to the first edition of Bellure Design's quarterly newsletter.  If you are getting this, you are probably a fashionista and/or interested in colored gemstones.  I will try to find interesting facts, trend and how To articles for you.  Hope you enjoy this.

     - Richa Kapoor

     
    Create Egyptian Royal Necklace
     

    Materials

    8 garnet 7x10mm faceted teardrops, 8 yellow citrine 10x9mm faceted briolettes

    100 garnet 3x2mm faceted rondelles, 134 vermeil 4mm daisy spacers

    5 vermeil 14mm textured discs. 1 vermeil 17mm toggle clasp

    2 gold-filled 2mm crimp tubes, 15" of gold-filled 24-gauge half-hard wire, 21" of gold or bronze .010 beading wire
     
    Tools 

     

    Wire cutters, Chain-nose pliers. Round-nose pliers

     1: Dangles. Cut five 3" pices of 24-gauge wire. Use 1 wire to string 1 disc, leaving a 1" tail. Fold the tail around the disc and form a wrapped loop. String 2 spacers and form a wrapped loop to complete the bail. Repeat four times for a total of 5 dangles

     2: Stringing. Use the beading wire to string 1 crimp tube and one half of the clasp; pass back through the tube and crimp. String 2 spacers and 50 garnet rondelles. String 8 spacers, 1 teardrop, 8 spacers, and 1 briolette twice. String 4 spacers, 1 dangle, 4 spacers, 1 briolette, 4 spacers, 1 teardrop, 4 spacers, 1 dangle, 4 spacers, 1 teardrop, 4 spacers, 1 briolette, and 4 spacers.

    String 1 dangle and repeat entire step, reversing the stringing sequence and attaching the end of the wire to the other half of the clasp.  

     

     
     
     
     

     Gemstone Facts

     
    Ruby is a gemstone in the Corundum family. It exhibits a range of red colors, and the most desired color is pigeon’s blood (pure red with a hint of blue).
    The finest rubies in the world are hidden in the remote valley of Mogok in Upper Burma, between India and China. In the middle of this tiny village, stands the Panchan-htar-pwe buying district, the epicenter of the world market on rubies. Buyers come looking for “pigeon blood red rubies,” revered by the market as the very best.
     

     

    Resources  

    All materials and findings or complete kits available at Bellure Designs,   (408) 203-3135 ,
     
    or at